Promotion of b2b-solutions

Lead generation projects and sales boost for fixed price.
We make a project on a turn-key basis and impart the methodology to your employees.
Fast solution of sales and lead generation tasks
For companies that are already promoting smart products or just planning to launch them.

Projects help to solve the following tasks of:
- owners and TOP-management
- sales departments
- and brave marketing managers
Let's say you find that your sales team does not always understand what value your product or service offers and therefore cannot stream it to your client.

... or do you want to test quickly the demand for a new product, to which extent it is in demand on the market?

... do you need to pick up sales and marketing channels?

...your sales and marketing departments' KPIs are not consistently met expectations and do you want to understand the reason?
What questions you will answer after projects?

- What is the value of our product for the client?
- Who is (will be) ready to buy it? (industry / company size / position / tasks)
- What market and distribution scheme is better to use?
- What do customers really think about our product?
- Which promotion channels will work better?
- What KPI to set for the sales department?
- How much will the lead cost?
- What are precise KPIs for the marketing department?
Prices
We have divided the work blocks into 2 directions - sales and marketing - so that you can choose the right one depending on your sales plan.

Choose your option:
Sales
Marketing
ResultsLMS
Value proposition An Offer for one segment of TA by all UVP standards ✔✔✔
Welcome presentation A map of your target audience segments for your product with indication of their needs ("pains"), includes your audience CusDev ✔✔✔
Painmap for target audience cores A map of your target audience segments for your product with indication of their needs ("pains"), includes your audience CusDev✔✔
W(why)-H(how)-W(what) scripts A list of sales scenarios for 3 target core segments of your TA according to “Why-How-What” methodology✔✔
SalesKitПA complete set of tools for the sales department (welcome letters, presentations, commercial offers, scripts for telephone calls and meetings, follow-up letters)✔
Sales funnelWe create sales stages based on the customers’ attitude to the product which will help to predict sales✔
Telemarketing Our experts will ring the base of 100 leads and get the found leads to the sales department. As a result, you will understand what figures to focus on when you set KPIs✔
Price 690 000 490 000 190 000
ResultsLMS
Unique Value PropositionAn Offer for one segment of TA by all UVP standards✔✔✔
Landing pageA landing page for engaging your clients, created according to all UVP blocks ✔✔✔
Intermediate product A chain of products for engaging and informing the audience that is not ready to buy right now✔✔✔
Digital-campaignA campaign launch in social networks, contextual advertising of intermediate or main product including the planned traffic budget of 50 thousand rubles ✔✔
Turnkey event A webinar or an offline event for obtaining quick leads and getting feedback from them. We will moderate all the process, prepare speakers, create content and invite guests✔
TelemarketingНOur experts will ring the contact base of 100 leads obtained from campaigns, qualify and get the found leads to the sales department. As a result, you will receive the maximum possible conversion rate✔
Price 690 000 490 000 190 000
You will get a detailed description of each service included in the package and the project plan.
Get a detailed CO
Benefits of lead generation projects
Speed
On average, the project will last from 3 weeks to 2 months. We will be ready to start within 1-3 days after the diagnosis
Expertise
All consultants know a Solution Selling methodology and will be able to give an unbiased answer to the question "How much can you actually sell?" through sales or digital channels.
Price
As a rule, independent launch and testing of products is 70-100% more expensive than attracting consultants and does not guarantee results and accuracy.
CASE 1: Assistance in client qualification at our first meeting for the leader of HR services in Europe.
ISG Consulting provides recruitment and personnel consulting services in 28 countries of the world and is the leader of HR services in Eastern and Central Europe. The company asked for help in conducting the first meetings with customers. Previously, after the first meeting with clients, consultants took time to calculate the cost of the project which significantly prolonged the deal cycle and it took the client time to make a decision.

PROJECT TASKS:
  • Shorten the deal cycle
  • Refer customer qualification methodology
  • Systematize the work of consultants during the client brie
      RESULTS:

      ✓ The consultants were able to guide customers on the price and range of services at the first meeting suggesting making a deal at once

      WHAT WAS DONE:
      - Prepared an offer and service packages,
      - Identified the core segments of TA which the package services were suitable for
      - Prepared a benchmark CO and a template of CO
      - Created a customer qualification questionnaire
      - Made a presentation of the agency services thus made it possible immediately to tell the client about the needed services and not to flip through 50+ slides about the company

      CASE 2: romoting a Difficult B2b Solution on Predictive Analytics
      ✔ campaign budget - 20,722 rubles.
      ✔ campaign validity period: 1.5 months.
      ✔ 35 leads on predictive analytics
      ✔ 11.5% conversion per deal
      ✔ average deal receipt: 5.5 million rubles.

      Read more about other cases of Q.E.D.Consulting
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